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김소인 ( Kim So-In ) - 고려대학교 간호대학
차선경 ( Cha Sun-Kyung ) - 고려대학교 간호대학
임지영 ( Lim Ji-Young ) - 고려대학교 간호대학
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Abstract
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The purpose of this study was to provide basic information for developing effective marketing strategies of nursing of organization by identifying the correlation among internal marketing factor, nurses´ job satisfaction, and organizational commitment.
The subjects of this study were 256 nurses who were working in the hospital over 1 year at three university hospitals which had more than 400 beds in seoul and kyung-gido. The data were collected by self-reporting questionnaires.
The instruments used in this study were the communication form scale developed by Jo(1995), the welfare scale developed by researcher, the education training scale developed by researcher, the organizational commitment scale developed by Mowday, Porter and Steers(1979).
The data were analysed by the SAS package using frequency, percentage, mean, standard deviation, and Pearson´s correlation coefficient.
The results of this study were as follows;
1. Mean scores of internal marketing factors in nursing organization were as follows; horizontal communication 3.42. downward communication 3.32. involvement communication 3.08, upward communication 3.00, education training 2.54, welfare 2.51. The mean score of job satisfaction was 2.79 and organizational commitment was 3.00.
2. Job satisfaction was positively correlated with education training (r=0.54, p=0.0001), upward communication(r=0.49, p=0.0001), welfare (r=0.40, p=0.0001), horizontal communication(r=0.33, p=0.0001). involvement communication(r=0.25. p=0.0001) of internal marketing factors in nursing organization, but negatively correlated with downward communication(r=-0.15, p=0.0082).
Organizational commitment was positively correlated with upward communication(r=0.48, p=0.0001), education training (r=0.42, p=0.0001), horizontal communication(r=0.35,p=0.0001), welfare (r=0.34, p=0.0001), involvement communication(r=0.25. p=0.0001) of internal marketing factors in nursing of organization, but negatively correlated with downward communication(r=-0.20. p=0.0014).
In conclusion, the results of this study showed that the internal marketing factors were highly correlated with nurses´ job satisfaction and organizational commitment. Therefore. for nurses´ job satisfaction and organizational commitment´s improvement, it is important to develop the education training program, to improve welfare system and to actualize upward communication, among internal marketing factors.
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KeyWords
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원문 및 링크아웃 정보
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등재저널 정보
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